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Lexar is celebrating its 30th anniversary this year. Founded in 1996 by Micron, Lexar quickly became a leader in memory and storage solutions. In 2017, the brand was acquired by Longsys, a memory technology company founded in 1999 by Huabo Cai in Shenzhen, China. Lexar now operates as a subsidiary of Longsys, which also oversees LongForce (specializing in semiconductor packaging, testing, and SMT manufacturing) and Foresee (focusing on B2B flash memory, SSDs, and industrial storage). The author, a nature photographer and founder of The SSD Review, has used Lexar products for years and has tested Longsys and Lexar products since 2011. The article highlights recent developments: Lexar announced a global partnership with Argentina Football in January as part of the anniversary celebration, and the author attended a media event where he even got a hands-on shot with the World Cup. Additionally, the author and his colleague Karen returned from a Lexar 'Behind the Build' media tour in China, visiting Shanghai, Suzhou, Zhongshan, and Shenzhen. The tour brought together media from Serbia, Brazil, Venezuela, Scotland, the UK, the US, and Canada, allowing cultural and business exchanges. The author also recalls attending Longsys' 20-year celebrations and the opening of the Lexar History Museum in 2019. The article mentions a revolutionary new product: a quarter-sized mSSD capable of storing 1TB and transferring data at Gen4 speeds of 7GB/s, with a newer version reaching 11GB/s Gen5 speeds and up to 8TB capacity. Overall, Lexar's 30th anniversary marks a significant milestone for the brand and its parent company Longsys.